McLuhan and the Critical Perspective – Emily Bustamante – Team 22

Hi Emily,

Nice work, interesting writing style and word choices. I would recommend simplicity and clarity when analyzing this and other materials, but overall well-done! 


In the year 1969, PLAYBOY consigned interviewer Eric Norden to visit Marshall McLuhan. These minds both engaged in quite the cultural conversation. During this interview, Marshall McLuhan’s philosophy uses the critical perspective in a multitudinous array. The critical perspective is portrayed within his viewpoint to express and illustrate to his audience that the medium is the message. The medium itself is the message, not the content. The content plays a subservient function. It is irrelevant because the audience has free will to translate the message however they desire. The message entails to be carried by the medium and without it the message is zilch.  The medium stimuli on how the message is appraised. Content does not affect the medium. It is actually the other way around.  Each perspective McLuhan’s displays prove that the medium has a prodigious effect on humanity. 

McLuhan challenges commonly held assumptions by stating that television is not a primarily visual medium. Society is stuck with the idea that television is a visual extension and that is a plausible gaffe. It is a sense of touch rather than a sense of sight. Television is a cool medium because it is high in participation. For example, TV image is far more perplex than a photograph. Its mosaic mesh brings the viewer to a thorough connection with the screen and operates a perpetual creative dialogue. It is far more than just a visual experience. 

Magnifying the bounds of debate is a stance McLuhan touches on precisely.  According to McLuhan, television is revolutionizing every political milieu in the Western civilization. He up brings the fact how this technology is crafting a new type of national leader in the world. His core example is Fidel Castro. He governs his country on camera. The television is an asset for Castro. An intimate connection is created for the viewers. It simulates the involvement of those watching. Leaders like Fidel Castro learned how to master their media and use it to their complete advantage.  Electric media is refurbishing traditional political systems.  The fact that politics were mentioned with electric media and that it can be used as a weapon of influence is contentious.  In my opinion, it turns out McLuhan predicted the future we are currently living in there. 

The betterment of society is appointed when McLuhan states the educational environment is traditionally synthesized.  An ingenious culture of electric media and outmoded means is what scholastic systems must put emphasis on. Balance in both of these universes is key. In this form of perspective, you truly notice that McLuhan yearns for society to evolve with the electric culture too. The television child has been exposed to all the adult news of the modern world. War, racial discrimination, and crime are exemplified. These children will have no future because no positive awareness or enhanced learning methods were wrought. Nothing but over 4000 hours of television consumed. If McLuhan had young children; they would not be installed in the current schools. The only solution to make the institutions other than prisons without bars is to start fresh with innovative techniques and standards.