McLuhan and the critical perspective by: Josue San Martin

McLuhan talks about how the medium is the message. McLuhan uses critical perspective as he discusses how people see the medium. McLuhan questions a commonly held assumption and is that the message is what is important rather than the medium. On one side McLuhan says that for most people the medium is what transports the message and what is important is what the message says. On the other side McLuhan said that what matters is how the medium changes the human environment. For most people, they only care about what the message says but do not fully understand how the medium is slowly changing the lifestyle of society. McLuhan does not minimize the importance of the content but rather says the content plays a different role. McLuhan expands the bounds by giving an example for this debate. Hitler giving speeches and lectures, with the invention of radio the message was going across the nation. The message is important but if there were not medium the nation would probably would not hear what Hitler said but only a small portion of it. Showing the importance that the medium had and how was changing human environment.

McLuhan was definitely trying to tell society how the medium could help them in the future. By giving the examples of phonetic alphabet, movable type in the 16th century and the telegraph. How phonetic literary made humans go from a tribe to a civilized community. Modern industrialism would not be possible and how phonetic literacy and the printing press made it possible. McLuhan was telling them that these mediums changed the human environment and how human have the ability to keep changing it. McLuhan wanted the educational establishments to be aware that there is an electric culture so the “TV child” could be help to his educational environment.

As stated earlier, McLuhan uses critical perspective when talking about the medium. McLuhan said “All media are extensions of some human faculty- psychic, or physical”. For example, the invention of the wheel is an extension of the foot, the book is an extension of the eye, the electric media is an extension of the nervous system. By McLuhan thinking, the extension helps human’s society for the best. For McLuhan what you text is not important, what is important is that everyone that can see the text has a device that allows them to see it. What matters is not the message the world can see but that the world is able to see it regardless of where the individual lives. McLuhan thinks that the medium is the message and how the medium changes human environment, he utilizes the example of the radio and Hitler, he shows how the medium can change the impact of the message on a nation. With the existence of the internet the thinking of McLuhan is accurate. Society now is different as how it was before thanks to the internet. The internet changed human’s lifestyle. The medium changed human environment and keeps changing it.

You demonstrated your understanding of McLuhan with organized writing and good examples. Please be sure to use only formal, academic writing.

Individual Assignment 2 – Pedro Almeyda

McLuhan displayed his belief for the medium is the message in a variety of methods by predicting how society would consume media in the future. Though many were skeptical, in his 1969 interview with Playboy, he goes into detail explaining exactly what he means. By stating that the medium is the message, McLuhan has the opportunity to explain how past innovative technology, such as Typography, has changed how media is delivered: “The most important quality of print is its repeatability; it is a visual statement that can be reproduced indefinitely”. For McLuhan, this technology acted as a betterment for society due to the fact that audiences could now be up to date with current event news faster thanks to the mass production if print. 

McLuhan also challenges certain held assumptions, such as the idea that the content itself is the message, rather than the medium. He makes the case by detailing exactly how the medium has the power to influence the content that is being delivered. this is good  McLuhan doesn’t necessarily state that content plays no role, he just means that the source of the content itself has a higher level of influence. “Because unlike previous environmental changes, the electric media constitute a total and near-instantaneous trans- formation of culture, values and attitudes”. McLuhan uses critical perspective to analyze exactly how different cultures perceive the meaning of the individual message depending on their backgrounds, values and time. Specifically, he argues how messages were perceived and conveyed back in the day compared to today. Prior to the invention of the alphabet, man lived in a world where all the senses in which they conveyed content was neutral. “The primary medium of communication was speech, and thus no man knew appreciably more or less than any other”. Today we are able to analyze and make our own image of the message depending on how exactly it is delivered to us. McLuhan brings up television as an example of a new, modern world invention, that transforms how we perceive these messages. McLuhan opens up the bounds of debate by using ‘low’ and ‘high’ definition to measure precisely how the content behind each message speaks to us, and whether or not it plays a valid role in today’s’ society. High/hot definition referring to low audience participation, where the viewer does not actively shape the image that they are seeing and thus, not creating a full sense of understanding. This is because the information is being fed directly to the mind of the audience. Whereas low/cool definition requires more of an input from the user, allowing little influence from the source of the message.  “This is, of course, just one more reason why the medium is the message, rather than the content; it is the participatory nature of the TV experience itself that is important, rather than the content of the particular TV image that is being invisibly and indelibly inscribed on our skins.”

you need to break this up into paragraphs, but you did a goo job of analysis.

McLuhan and the Critical Perspective: Veronica Martinez, Team #5

Canadian professor, Marshall McLuhan, demonstrates his use of critical perspective and a series of detailed observations on how media has revolutionized society, leading to the creation of the notorious phrase, “the medium is the message.”  excellent thesis!

McLuhan sufficiently questions commonly held assumptions while applying critical perspective in his 1969 interview with Playboy Magazine and his published book from 1964, Understanding Media. For McLuhan, what’s most important is not the content of the message but more, how men communicate with one another over time. Societies change throughout the evolution of media, not by the subject that is being delivered directly from the media. All media, from the phonetic alphabet to television and computers, have caused deep and lasting changes that have transformed the environment we live in, not the subject that was perceived by individuals at the time throughout those mediums. With this observation, McLuhan questions the commonly held assumption that what is important is the content and not the media that it is being delivered from. 

Although McLuhan believed that medium is the message, society, on the other hand, did not necessarily agree with this concept. He expanded the bounds of debate by introducing his idea that the medium itself is more influential and significant than the content that it provides. McLuhan states that, “The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.” In his interview with Playboy Magazine, McLuhan suggests that all technology has the property of the Midas touch. When society develops a new sense of itself, all other functions throughout society adapt and begin to accommodate its new form. This example illustrates a vital point that new technology and media revolutionizes, the content or message does not. Only by standing aside from any phenomenon, or in this case, new technology, to re-evaluate how it has impacted the current environment, can one discover and make sense of its true purpose. 

Aside from questioning commonly held assumptions and expanding the bounds of debate, McLuhan also aims for the betterment of society. The Canadian professor was always stimulating society to become more aware of what is happening around them throughout the environment. “…man must, as a simple survival strategy, become aware of what is happening to him,” McLuhan said. If we can fully comprehend the transformations generated by media, we can easily control them, but, if society continues in a media-induced trance, we will be held captive to its power. By sharing his observations and ideas, McLuhan allows society to view how medium can function through a new perspective.

In summary, Marshall McLuhan demonstrates his use of critical perspective throughout his observations on how media shapes mankind and the role it plays in society. His idea of how medium is the message allowed him to question commonly held assumptions viewed by the public in his findings, expand the bounds of debate for media’s purpose and aim for the betterment of society to allow mankind to evolve gracefully. 

Dane Witter Assignment 2:Rhetorical Analysis (TEAM 05)

In his 1969 Playboy Interview, McLuhan emphasizes the concept of the medium is the message. In  using the critical perspective and emphasizing the medium is the message, McLuhan questions commonly held assumptions, expands the bounds of debate, and aims for the betterment of society. good thesis

McLuhan questions the commonly held assumption that when a message is transmitted that an understanding of its content is what is needed to be grasped. McLuhan opposes this by claiming the medium is the message. He expands on this by saying , “ our survival, and at the very least our comfort, and happiness is predicated on understanding the nature of our new environment, because unlike previous environmental changes, the electric media constitute a total and near-instantaneous transformation of culture, values and attitudes.” Thus, McLuhan warns his audience that the mediums of electronic media are rapidly changing our culture, unprecedentedly changing them so rapidly that humans cannot catch up with the newest forms of culture. In turn, in order to prevent stressing ourselves, we continue to use the media blindly understanding their messages, but maintaining ignorance of the ulterior motives of its mediums. great analysis

McLuhan expands on the bounds of debate by presenting that “all media are extensions of man that cause deep and lasting changes in him and transform his environment.”  For example, he explains “when human partake in the receival of media their central nervous system appears to institute a self-protective numbing of the affected area, insulating and anesthetizing it from conscious awareness of what’s happening to it.” Therefore, it is because of the makeup of our human psychology that humans become ignorant to the agendas being pushed by the sources of the media because of the hypnosis that it causes,even though they may understand the content of the media.In turn, we as mass consumers of media should take heed to McLuhan’s warning and be wary in consuming media because as we partake, pushed agendas will continue to affect us while many are  oblivious of the possible implications. well stated

McLuhan aims for the betterment of society when he addresses how the nature of the current educational system is not suited to educate the television generation. He asserts that, “the mosaic image of the TV screen generates a depth-involving nowness and simultaneity in the lives of children that makes them scorn the distant visualized goals of traditional education as unreal, irrelevant and puerile and too much to learn by the traditional analytic methods.” Thus, it is because television that students are shaped to require rapid and concurrent distribution of information which has made the current education system outdated as it cannot provide such . In turn, McLuhan calls for the betterment of society by means of changing the way we educate our youth because they need a system that  caters to their need of relevance of information and based on sound analysis rather than memorization and recall.

In summation, McLuhan successfully embodies the principles of critical perspective as he questions commonly held assumptions, expands the bounds of debate, and aims for the betterment of society while incorporating  that the medium is the message.

Excellent. You do not need to start your statements with “thus”.

Nathaniel Cuevas Team 5- Assignment 2

Thesis Statement: Marshall McLuhan uses his critical perspective and utilizes it to present that the medium is the message.

McLuhan shares his theories about how the media impacts a man and society. Shared by McLuhan himself, from his playboy interview, has expressed how the medium itself that is the message, but not the content. In other words, the medium has a big influence on man and society due to the way we receive and perceive information. They way man receives the information is more important than the actual message itself.

Due to the media, from phonetic alphabet to the computer, the extensions of man causes lasting changes in him and his environment, stated by McLuhan. McLuhan shares that the form of self-hypnosis called, Narcissus narcosis, is where a man remains unaware of the psychic and social effects of his new technology. Due to a new media being induced an environment then becomes persuasive and our sensory balance becomes invisible. This lets people tend to get stuck with the current stage of technology.

The comfort and happiness for people as stated from the interview is understanding the nature of a new environment. McLuhan expands on this by expressing unlike previous environmental changes, the electric media constitute to to a transformation towards culture, values, and attitudes.

In a way questioning the betterment to society, McLuhan mentions the struggle to keeping up with current stage technology within the education system. Education should be helping the youth adapt to the constant change and revolutionary new environments. The education system shares the past values and past technologies till the old generation give up the power. There could be a creative blend between the new era and old era to help the adjustment to the educational environment.

In conclusion Marshall McLuhan used his critical perspective to showcase how the medium is the message. He shares how the media has impacted our society and how a man can get trapped in their current stage of technology. This then affects the kids and the education system and technology continues to grow, change, and expand.

Concise, well-organized and informative. I was looking for information on expanding the bounds of debate, as well. Be sure to proofread and make sure the grammar and flow of your writing works.

Rethorical Analysis by: Josue San Martin

Thesis Statement: In the article “Why Our Memory Fails Us” by Christopher F. Chabris and Daniel J Simons they use pathos by providing emotional examples, ethos by giving expert testimonies and logos anecdotes to develop the article.

When Chabris and Simons used the example of the telephone, they used pathos. Automatically the audience who have play the game are going to remember the time they have play it and think of the emotions and the use of the memory the game provided. Using emotions and a personal experience the readers may have, will help them have a better understanding of the example by using a rhetorical strategy that is pathos.

Chabris and Simons also used pathos when they said “We would all be wise to do the same”. In this sentence they are giving a personal belief to persuade people to think the same way and agreeing with the article.

By mention cognitive psychologists Chabris and Simons are using ethos in this argument. Chabris and Simons mention professionals so the readers have an understanding that what they are reading in the article is coming from a reliable source. Using this type of source, they are providing credibility. The use of this rhetorical strategy gives the readers a trustworthy reaction as what they are reading is reliable.

Chabris and Simons use logos as well, when mention the anecdotes of Dr. Tyson, Mr. Bush and Mrs. Clinton. These anecdotes show how these different educated people were not being liars but instead the memory played a bad move on them. Anecdotes are helpful for readers to have a better understanding of the topic. This rhetorical strategy provides evidence of how memory also fails these intelligent people.

Chabris and Simons did a good use of these rhetorical strategies in playing with the emotions of the audience. The use of studies was a good and strong point but they mostly rely on the emotions of the audience with anecdotes and examples that the audience may have as well. In this article the authors have an informal tone as they are having a conversation with the audience but always informing about the topic.

The top three comments were convincing because they were providing sources to back up what they were saying. For example, in the comment of Keith Dow, the audience can see a verified link that supports what he was saying. Also how he uses the topic of memory to address his note as he says “I think your memory of Bush being an intelligent person is faulty”.  The first comment from Neil deGrasse Tyson is at top because is from a person mentioned in the article and he is also providing to the audience links in which he provides a more detail information. Both of them using ethos as they are providing reliable sources.

The top three reader’s comments we see how readers wanted to hear more from Neil deGrasse Tyson and for the second comment how people liked that Dow provide them with a source where they can read more and agree or disagree.


very well done analysis

Nathaniel Cuevas Team 5- Assignment 1

Thesis Statement: After reviewing the article “Why Our Memory Fails Us” written by Christopher F. Chabris and Daniel J. Simons, it is clear the article uses all three rhetorical appeals ethos, logos, and pathos to help support their argument one way or another.

Throughout the passage titled “Why Our Memory Fails Us” by Christopher F. Chabris and Daniel J. Simon they used the rhetorical appeals which are ethos, logos, and pathos to help support and build their claim towards one’s memory. An example used throughout the passage is logos. They discussed when our memory is challenged that everyone remembers an event differently and our emotions can affect our memory. As quoted from the article “Overconfidence in memory could emerge from our daily experience: We recall events easily and often, at least if they are important to us, but only rarely do we find our memories contradicted by evidence”.  The perfect example used was Neil Degrasse Tyson where he then apologized after being exposed for his false memory.

A prime example of pathos that Chabris and Simon used to convince their audience were these various lines pulled from the article. “Overconfidence in memory could emerge from our daily experience. Memory failures that resemble Dr. Tyson’s mash-up of distinct experiences have led to false convictions, and even death sentences.” The author allowed the reader to self-reflect the times where their memory was false and how there can be great consequences when our memory fails us.

Daniel Simon one ,of the authors, served during the fall panel for the National Academy of Sciences. They released a report that quote “Recommended procedures to minimize the chances of false memory and mistaken identification, including videotaping police lineups and improving jury instructions.” This is a great use of ethos making the article seem more credible.

Simon and Chabris used all three of the rhetorical appeals within their article to help support their claim. Pathos was the main rhetorical appeal used within the article followed behind ethos. The authors mainly used emotion and creditable claims to help support their message.

The top three reader picks from the NYT were convincing to readers because of their original ideas based from the article “Comment is King” by Virginia Heffernan. Each of the top three comments used rhetorical appeals in a way. The second comment by Keith Dow used the form of logos pulling up quotes to help support his claim that he disagreed that president Bush was intelligent. The next comment written by Jacob Sommer used the form of pathos sharing how they’witness mistaken memories supporting his claim. The emotion thought behind his comment is helping him support his claim.  These top three comments allow other readers to connect and to expand the discussion/ point of the article.

NYT approach to ranking comments might not be the best approach due to the audience engaging more in the readers pick. The audience wants to engage and discuss on the topics sharing their opinions and responses. Neil DeGrasse Tyson was the first choice under the readers pick comment section with the most shared recommendation comments. This reveals what’ most popular under the comment section. As discussed from the article “Comment is King” Heffernan suggest that filtering the comments is the best way to allow the comments that challenges the article and sharing their input not drown in a sea of comments that are unpleasant.

very strong analysis and writing for your first assignment (a bit long though)