Quincy Hicks: Assignment 2 McLuhan Team 4

Marshall McLuhan uses critical perspective to present that medium is the message. Medium is the message is a quote that McLuhan is known for and it means that the content of the media does not matter but the way that it is delivered (ie. media, post office, etc) is more important to the environment. To confirm that he did you (three questions need to be answered rather than using “you have to”) have to answer 3 critical questions: Does McLuhan question commonly held assumptions, did he expand the bounds of debate and did he aim for the betterment of society? you are restating the assignment guidelines in your thesis statement, which is unnecessary.

In the playboy interview, McLuhan states, “As an investigator, I have no fixed point of view, no commitment to any theory-my own or anyone else’s.” From the statement you can get the sense the he question commonly held assumptions even assumptions he has come to himself. McLuhan questions commonly held in the playboy interview, he questioned the idea of caring more about the message than the medium or how the message is delivered. McLuhan feels that “content plays a subordinate role to the message” which is opposite of the assumption especially in this day in age with a lot of social media where in which content gets the headlines. this is very well stated.

He expands bounds of debates. An example is when he says, “An environment becomes fully visible only when it has superseded by a new environment. We are always one step behind. We tend to make the old environment more visible.” Most don’t think like this because they feel like we as the United States are ahead in some ways when it comes to technology which would expand bounds of debate. Also, his beliefs in firearms that were highlighted in the lectures shows that the way they are used questions commonly held assumptions and expands areas of debate. In the interview from Playboy, he expands the bounds of debate by analyzing and comparing the phonetic alphabet of thousands of years ago to Africa in recent years; he explains that artists are better at understanding changes than scientists because they are more open to it.

Lastly, McLuhan somewhat aimed for the betterment of society. McLuhan’s didn’t simply want  to aim for a betterment for society but more at what he describes as needling the somnambulists making people aware of what is going on around them especially when it comes to the media. As he says the old education system is not good for the first TV generation which means that their needs to be a better educational system for the future generations changing from a broken system. Thats why he points out that we first have to recognize “we are doing the wrong way before we do the right way”. Also going back to the firearm debate, McLuhan doesn’t judge if the firearms are good or bad but the way in which it used determine its value.

great grasp of the material!

Quincy Hicks Team 4 Rhetorical Analysis

Thesis Statement: Analyze Simons and Chabis’ piece “Our Memory Fails Us” for logos, pathos and ethos. Also, use Virginia’s Heffernan article “Comment is King” to see if the New York Times’ top 3 reader picks are effective. this is the objective of the assignment rather than a thesis statement which summarizes the argument you will make.

“Our Memory Fails Us” is about our memory conflicting with our mind to revert our memory to be based on our own personal experiences in that moment of thought. Ethos was found in this article when Chabis and Simons referred to Hillary Clinton, President Bush and Neil Degrasse Tyson as “smart people” giving them credibility. But at times in their lives they have forgotten important moments while speaking.good mention of rhetoric, but keep in mind you want to analyze not summarize (as much as possible).

Logos in this article was shown when talking about confidence when it comes to memory if ones is confident about remembering an event that is a good thing. But if one becomes overconfident in that memory it could lead to memory loss or a changing of the memory. Overconfidence comes from recalling thins so easy as we do in our daily ives which could lead this emotion. Another form of logos is when Dr. Neil Tyson called out President Bush for something that he didn’t recall fully about a certain Islamic statement that was made by President Bush. He got two of Mr. Bush’s speeches mixed up, but as a “good scientist” stayed open to the fact that he was wrong about his statement. This led to an apology by Tyson which showed great technique in apologizing for his lapse in memory. how is this logos (logic)? seems that you may mean ethos or credibility here.

Pathos was shown by Dr. Tyson’s emotion overshadowing his memory to recall President Bush’s speech on Islam. This occurring led to miscommunication among other things that weren’t true. In the article Chabis and Simons’ question, “Are our heroes memory made out of clay?” People we look up to are forgetting details about that are important creating a relatable emotion that ties to regular people that forget stuff to do on a daily basis.

In Heffernan’s article “Comment is King” she speaks on some commenters not having sustained analysis in their comments while criticizing the writers. She states that, “The integrity for the newspaper is being tainted by comments” not only does she give examples she also gives the usernames of some commenters. She concludes her argument by saying that, “Most commenters just want to defy the writers point” no matter the topic. But in the top 3 reader’s picks from the “Our Memory Fails Us” article in NYT that is not found in the top 3 at least. It is highlighted by a comment from Neil Degrasse Tyson among two other commenters. Tyson used other articles to stay open to other people’s ideas and the articles are cohesive with the article.  These three comments are all specific and related to the article. The second comment questions Bush’s intelligence which was spoken on in the article. The comment is backed with an article and quotes in which he thought Bush sounded dumb in his opinion. While the third stated his opinion on how he thinks honest should be looked at as that and not with malicious intent. All relate and go well with the article which makes the ranking comments effective. good grasp of Heffernan and decent rhetorical analysis (paragraph on pathos being the best). please proofread and be sure you understand what a thesis statement is in the future.