Memory failure: Problem and discussion

The article ¨Why Our Memory fail Us¨ has main purpose of inform and to raise reader´s consciousness about memory failure. The writer develops the main idea in fragments that fluctuate mostly between logos and ethos appeals. [good points] 

In the first paragraph, the authors develop a Logos appeal by citing a case of Neil Degrasse Tyson, and how other journalists, based on the same appeal, questioned the reliability of Degrasse Tyson citing many anecdotes where Degrasse Tyson suffered of memory failure.

The second paragraph, highlights a more frequent use of the personal pronoun ¨we¨, which can be interpreted as the authors appeal to Ethos because it makes readers feel identified [use of pathos] with the actual memory fail problem and the way how ¨we¨ respond to memory challenges.

In the following paragraphs, the authors swung mostly between the appeal to Logos and Ethos because they try to make people aware of the actual memory problem by citing several examples of studies realized by the National Academic of Science, which enhance the credibility of the sources and and the same time, the author try to make it more understandable by using a language that make the readers feel identified with the problem. [good points] 

The authors finish the article with a paragraph with a strong appeal to Ethos, calling readers to apply the understanding of memory failure to help guide society and personal attitudes [use of pathos] .

[How do the commenters use the rhetorical triangle to make their points?] All the reader’s [just one reader?] pick comments show how so many readers did not understand the main purpose of the article and were biased by all the examples cited to explain the cases in which memory failed; and commented based on the echo effect, citing examples of information that confirm their point of view.

The second reader´s pick comment presented an ironic language. The commenter starts his comment with an ironic question about his own memory failing, to catch attention of readers, while the third comment has a purpose to calm down readers by considering this type of mistakes as small mistake because were not made on purpose appealing to Pathos.

By reading the New York Time picks, we, as readers, can appeal to the Ethos, because their use of a formal language stands out, and we tend to accept more their opinion since is backed up by this prestigious company.  These comments differ from the readers picks in the sense that they were able to understand the main purpose of the article. [How do the commenters use the rhetorical triangle to make their points?] These comments instead of critique Degrasse Tyson, they are focused on comment about the actual origin of the problem. The first and second commenter accept the problem, even if they differ in his point of view, they have the same purpose to identify the origin of the problem; and even more, the first commenter goes beyond and advice people to look for help to overcome the problem to interact better with others. The third comment uses a figurative language to let the reader understand the origin of the problem by comparing it to a more understandable situation.

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